soccerwatch.tv developed their own camera system consisting of six Full HD cameras whose images are put together to create a 180-degree panorama view. This system is installed at a height of around 7.5 metres on the playing field’s floodlight tower in line with the halfway line and broadcasts to the world wirelessly in HD quality via LTE. In order to be able to deliver the image quality viewers of professional football are used to, an intelligent algorithm automatically identifies the relevant image sections from the panorama view in real time – without the need for a chip in the ball or the players’ shirts. soccerwatch.tv developed the algorithm for the artificial intelligence in this system in collaboration with adesso (acting as the IT service provider); adesso was so impressed by the idea that it invested in the start-up. But how do you develop these intelligent algorithms and how do you integrate them into your own business model?
From idea to first investor
One of the founders of soccerwatch.tv is the father of two football-mad children but often could not make it to their matches. This gave him the idea of installing a type of webcam at the football pitch, so he could follow the matches live. An initial prototype was made from a plastic box bought at a DIY store with a hole cut out of it and a camera installed inside, and the match was then uploaded to YouTube. soccerwatch.tv refined the idea to the extent that they won adesso as an investor.
“soccerwatch.tv’s solution is extremely innovative. That is why it was not even a question for adesso to financially and technologically support the start-up, for example by programming an intelligent algorithm for image recognition and a software program that ensures camera movements that the viewers’ eyes are used to, as well as by using the cloud,” said Christoph Junge, Member of the Executive Board of adesso.
Moulding an idea into an implementation concept
How do you turn an idea into an appropriate software concept? At the start of a data science project, it is necessary to develop a basic understanding of the business idea, the existing IT structure, the structure and quality of the data and what information the data contains. To ensure this understanding, a basic requirements analysis was carried out with soccer.tv as part of an Interaction Room workshop, a tried-and-trusted adesso method. The shared prioritisation and scopes enabled an appropriate implementation plan to be created and the right architecture and technology to be chosen. For soccerwatch.tv open source software combined with a cloud proved to be the perfect choice. Although as a young start-up soccerwatch.tv did not have the finances or staff needed to start with their own computer cluster immediately, a cloud system is exceptionally well-suited for their business idea. With every camera system installed the capacity can be scaled based on demand.