Retail

Retail of tomorrow. Delivered today.

Responsible retail as a competitive advantage

Turning complexity into measurable results

In a market where customer expectations, technology and regulations evolve almost daily, staying ahead is no small feat. At adesso, we help retailers in the Netherlands turn this complexity into measurable results. From omnichannel strategies to AI-driven insights, we boost conversion and loyalty while enabling you to act responsibly.


Today’s shoppers expect more than convenience and price. They look for brands that take responsibility, offer sustainable choices and deliver seamless experiences at every touchpoint. With our deep retail expertise and cutting-edge technology, we help you balance efficiency, innovation and responsibility—turning responsible retail into a true competitive advantage.

Our focus areas in retail

We work with retailers on the themes that matter most for sustainable growth. Each engagement is designed around clear KPIs, so you know the impact of every initiative.

Consulting & Services

Pragmatic strategies and hands-on implementation support that shorten your time-to-market, helping you deliver results up to 30% faster.

Data-driven retail

From predictive analytics to AI-based recommendations: we help you improve conversion and basket size, typically boosting online sales by 15–20%

Customer centricity (CRM & personalization)

Personalize every interaction across channels and build long-term loyalty, with up to 10% more repeat purchases.

Omnichannel commerce

Seamlessly connect digital and physical experiences to keep customers engaged wherever they shop, driving up to 25% higher omnichannel conversion.

Modern IT architecture

Flexible, scalable platforms that lower IT costs and support innovation, reducing maintenance spend by up to 20%.

Process transformation

Streamline your supply chain, logistics, and store operations to achieve operational excellence, cutting lead times by around 15%.

B2B platforms

Digital platforms that improve supplier collaboration and accelerate product launches, reducing time-to-market by up to 40%.

How we work: measurable outcomes first

Every retail transformation starts with your goals. Together we:

1. Define your strategic priorities

2. Translate them into measurable KPIs (conversion, NPS, retention, process efficiency)

3. Implement solutions step by step

4. Continuously monitor and optimize impact

This way, innovation is never just a project: it’s a performance you can measure.

Selected references

Our retail experts support leading European retailers with projects ranging from omnichannel commerce to AI-driven personalization. Results include:

  • Omnichannel integration with measurable uplift in customer engagement
  • Personalized promotions that improved campaign ROI by double digits
  • Data platforms enabling real-time insight into sales, stock, and customer behavior

Ready to make retail measurable?

Let’s talk about how we can help your organization grow responsibly while driving measurable results.